E-Commerce Marketing Report - 870 Words

10 Tips on Making Your New E-Commerce Website More User Friendly If you have a business, you will also need to have a website. In fact, you can start an e-commerce business and use your website to sell your products. It’s a great and lean way for modern businesses to start operating and fits industries from photography to fashion. When it comes to e-commerce, the website is really the king. It’s important to ensure users find your website, not only appealing, but easy to use. If they don’t, then they won’t spend money on your products no matter how good they are. So, here’s 10 tips on making your new e-commerce website more user friendly and to increase your sales. Tip #1: Coherent branding It’s important your website is branded.†¦show more content†¦Tip #5: Clear contact information You also need to ensure the contact information is readily available. It should be at the top or bottom of your page, clearly outlining the different options for getting in touch with your business. If you can afford it, consider using a live chat feature like Tawk.to. This can help make the user experience better, as the user can talk to a real representative at any time of the process. Tip #6: Test the loading times Site users don’t want to spend a lot of time waiting for the website to load. It’s important that each page pops up fast and the whole navigation process is smooth. You need to regularly test your site’s speed and performance. If you’re struggling with speed the problem could be in your images (they are not optimised) or your host. Pick your web host carefully and don’t be afraid to change them if the service is not good enough. Tip #7: Detailed information on shipping and returns You also need to make sure the site has enough information on the shipping. While it’s definitely worth it to offer free shipping, you need to make sure the possible fees are as clear as possible. If you don’t provide international shipping, this also needs to be clearly stated. Customers might also want to know about the return options. In fact, you should make the return option readily available on theShow MoreRelatedThe Impact Of E Commerce On Retail Industry1697 Words   |  7 Pagesimpact of E-Commerce on the ‘Retail Industry’ August 8 2016 The Findings and Analysis of customer information on an e-commerce platform. The Improved Marketing techniques of e-commerce. 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